This project showcases a collaborative pop-up experience between Coca-Cola and Polaroid, uniting two iconic brands that celebrate joy, creativity, and connection. The concept is built around the idea of capturing the moment — inviting visitors to experience Coca-Cola’s refreshing spirit through the nostalgic lens of Polaroid’s instant photography.

The pop-up space is designed to be interactive, colorful, and immersive, featuring a retro-inspired photo booth where guests can take and print instant photos while enjoying Coca-Cola. The visual identity merges Coca-Cola’s bold red and dynamic curves with Polaroid’s playful rainbow gradient, creating a lively atmosphere that feels both classic and modern.

Every design element — from the signage and packaging to the digital touchpoints — reflects the theme of shared experiences. The project emphasizes how both brands evoke happiness in simple, everyday moments, encouraging visitors to connect, create memories, and leave with something tangible to remember it by.