This campaign, Save Our Arctic, raises awareness about the urgent effects of climate change and human waste on Arctic ecosystems. Centered around the hashtag #StopTheDrowning, the project highlights how global food waste and pollution contribute to melting ice caps and the loss of wildlife habitats.

The visual identity combines collage textures, environmental imagery, and cool color tones to evoke both beauty and fragility. Polar bears, penguins, and melting ice imagery are used symbolically to show the devastating impact of human neglect. The campaign extends across social media, apparel, and print materials, creating a cohesive call to action that encourages people to reflect on their daily habits and their environmental footprint.

Designed to be both informative and emotional, Save Our Arctic aims to spark conversation and inspire collective responsibility — reminding us that protecting our planet’s coldest regions is essential to preserving balance for all life on Earth.